WNW Member #2782 Shane Griffin and Method Studios created a promo toolkit for TYRANT, a new original drama from FX Networks. Shane spoke to use about the inspiration and goal for this project:
FX Network challenged us to create a colossal labyrinth of middle eastern architecture to promo their new drama "Tyrant". Taking influence from the shows themes and art direction, we knew we were going to create something heavy, grand, and intimidating, yet abstracted from reality. It was paramount to us that the only sense of orientation in the spot was the setting sun, leaving our viewer to distinguish what is up and what is down.
Shane also touched on the creative process used to accomplish this look:
We created several animatics to experiment with composition, as many of these shots will never sit next to each other editorially, it was important to encapsulate the shows themes in each shot. The intense 3D texturing posted a huge design effort to familiarize ourselves with middle eastern motifs, and color palettes.
The custom Tyrant typography was also created in 3D, and re-designed to house a incredible amount of traditional middle eastern motifs and details. Notice how the logo locks to the camera in the final shot to create a sense of power, it's not willing to be moved!!
We developed the look with VRay in Maya, and composited in Nuke.
Our friends at Infinite Pitch created some bespoke audio for our own montage.
Keep your eyes peeled for future stellar work from Shane.