MEET #2902 SHEENA BRADY
Copywriter • Brooklyn, NY
In the Fall of 2014, we featured a series of GAP ads directed by David Fincher, and written by WNW Member #2902 Sheena Brady. We're big fans of Sheena's work for clients like GAP, Coca-Cola, Nike, Levi's, Converse, and Carhartt, so we figured we should feature the copywriter herself. Sheena was most recently a Creative Director at Anomaly. Before that, she was a Writer/Creative Director at W+K Portland for 7 years. Now she's a full-time freelancer. We asked the hilarious Sheena Brady if her parents understand what she does for a living: "They think I’m in med school. I do it for the care packages." We also asked Sheena if she has any tips for fellow freelancers: "HR people are no joke. Don’t procrastinate on the paperwork. They will find you."
1. How long have you been freelancing?
A year and a half.
2. Is there a time or place that you feel most creative/have the best ideas?
There’s only one thing in my portfolio that I came up with while sitting in an actual office. So, anywhere but an office.
3. What's your ideal Working:Not Working ratio?
I haven’t quite figured that out yet. I’m still new to this.
4. Do your parents understand what you do?
They think I’m in med school. I do it for the care packages.
5. What scene from a movie makes you laugh just thinking about it?
6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you?
7. What do you do when Not Working?
I have lots of half-finished short film and show ideas. I need a personal project manager.
8. Do you have a hidden talent?
A gypsy once told me I had psychic powers. I haven’t been able to harness my clairvoyance but when I do it will be a huge advantage in the freelance game.
9. Any tips or advice for fellow freelancers?
HR people are no joke. Don’t procrastinate on the paperwork. They will find you.
10. What’s your favorite thing on the internet this week?
My hometown news website is always amusing. I once read a local police report where a man was caught naked (and greased) in the school air duct system with stolen paper clips and a stapler.