HOW TO START A BUSINESS
WHEN YOU HAVE NO BUSINESS
STARTING A BUSINESS
When Hyperakt gave WNW co-founder Justin Gignac the opportunity to speak at their monthly Lunch Talks, the answer was an immediate yes. With professional heroes Michael Bierut and Paola Antonelli (and WNW Member Lauren Hom, hey girl!) among the previous speakers, there was clearly no pressure to present.
This video includes highlights from Justin's presentation, geared towards anyone who is itching to make their ideas a business but consider themselves more artist than entrepreneur. Justin talks about how his side projects catapulted him into what he’s doing now, including how 'The Justin Gignac Freelance Status Apparatus' evolved into Working Not Working. WNW Creatives: if you’ve wondered what the site looks like to those that hire you, we lift the curtain (minute 8:24) on the other side.
Below is Justin’s totally simple, 18-step guide that he assures us he definitely did not make up the night before this talk.