HERE'S WHAT YOU CAN
EXPECT AT THIS YEAR'S
MOST CONTAGIOUS EVENT
As this tumultuous and unpredictable year draws to a close, Contagious will soon celebrate the best marketing creativity and technological innovations of the last 12 months, providing attendees with a roadmap for the challenges and opportunities facing the industry in 2017.
In two weeks, Contagious will be hosting 400 delegates from across the marketing industry in London for their annual Most Contagious event, exploring some of the year’s most compelling trends from Machine Learning to Mixed Reality, Gender and Choice. They’ll be joined by speakers from HoloLens, Barbie, Max Factor, 72andSunny and Axe, and will celebrate the most successful campaigns of the year, like The Next Rembrandt and The Swedish Number. The chief creatives from each of those agencies will share their behind-the-scenes insights and strategic advice on stage.
There are now less than 40 tickets available. But Contagious is generously offering a 10% discount to members of the Working Not Working community. Get your ticket here and enter WNW10 when prompted.
Below, Contagious offers a preview of some of the topics, ideas, and themes they'll be exploring during the one-day event.
Arguably the most important macro trend of the next decade, machine learning is increasingly underpinning businesses across a variety of sectors, including entertainment, retail and even food. We’ll be offering insights into how this new technology could impact the way that businesses are run and advertising is created.
Keeping It Real
Artificially-enhanced environments can be used to create relevant, shareable, innovative marketing. We will cover the new creative possibilities that the fields of Augmented, Virtual and Mixed Reality have opened up this year as increased expertise, funding and adoption all make an impact. Laure Murciano, Max Factor’s Global Brand Manager will share how the brand used Blippar to share content and drive sales through its products.
The rapidly expanding nature of the online retail space means we have more options than ever before. Too much choice has always been overwhelming, but how can brands help their customers to navigate the overwhelming options? We will explore how they can do this using technology ranging from one-click buy buttons to customer service chatbots. Carling’s Sean Ferguson and Craig Wills of the beer brand’s agency Hi Mum! Said Dad will share their learnings from building an instant buy button and staying visible in the decision-heavy world of online retail.
We’ll hear about how an accelerator called Spring is empowering girls in East Africa and South Africa. And learn about how Axe and its agency 72+Sunny helped the personal care brand triple sales growth by championing a broader vision of masculinity.
This ‘Year in a Day’ also includes panel debates, an awards scheme for disruptive start-ups, and an exhibition showcasing the most ingenious new technologies and the makers behind them. The Economist’s Laurence Blair will also share key predictions for shifts in politics, the global economy, leading companies and cultural trends from The World in 2017 magazine.