COVERAGE COALITION: JOIN BARTON F. GRAF TO SPREAD THE HEALTH
The advertising budget for the Affordable Care Act (ACA/Obamacare) has been slashed by 90%, and the window for enrollment, which starts November 1st, is half the length. Creative agency Barton F. Graf wants the advertising industry to come together to make up this 90% difference and ensure people sign up for affordable health care. Below, we talk to WNW Member Zoe Kessler, a Senior Art Director at BFG, who will tell you everything you need to know to help make a positive impact with the Coverage Coalition. We love seeing our members using their creative skills and communicative powers to make a difference, and this initiative perfectly encapsulates that ingenuity and spirit. #SpreadTheHealth
What's the Coverage Coalition initiative all about?
Well, the advertising budget for the Affordable Care Act (ACA/Obamacare) has been slashed by 90%, and the window for enrollment is half the length as previous years. That means fewer people will know their health care options. We feel like we’re uniquely equipped to make up that 90% difference. We want to galvanize everyone in the advertising/media industry to reach out to their network, use every resource available to them, and utilize their unique skill set to get the word out and make sure people who need affordable healthcare know where to find it. Sometimes you see an opportunity to do the right thing, and you have to take it on.
How can WNW members get involved?
Our task is simple: tell people about health care enrollment. How you do that is up to you. Here’s what we’re thinking:
We’re nonstop working on creating all forms of content, posters, short films, gifs, anything that can be shared out on a social channel. Call your friends, collaborate, see who needs help animating their original drawings.
The content can be whatever you want as long as it has this messaging: "Enrollment for affordable health care runs 11/1 - 12/15. Sign up at healthcare.gov."
If you’re a company that has a specific service, like music composition, email us and we’ll find you a partner to link up with.
Find a place to put the content you create.
Generating eye-catching ads is half the battle here. We need to find more media partners to help us find placements for the ads so we can get as many eyeballs on them as possible.
What do you see as the role of advertising creatives and companies in addressing social issues through their projects and campaigns?
It can be easy to forget how powerful we are as advertisers. Of course, in terms of our creativity. But also in our position in the world and our direct line to media. We have an incredible network and community of motivated, highly talented people, and we can be a very powerful force for getting information out into the world.
Anything else you’d like to add?
Thank you for giving us the opportunity to collaborate with such incredible creatives.
Please visit coveragecoalition.org and all our social pages @coverage_co to find out more information on how to get involved.
Should you not be able to donate time or money toward this cause, there are a couple things you can do on a personal level to contribute toward our cause.